Your clients already know your best sales story: have YOU heard it yet?

When DataGrows reached out, they weren’t looking for another customer satisfaction survey.

They wanted to understand and to hear, in their clients’ own words, what makes them stay, what makes them leave, and what makes them different from every other software option out there.

They already knew their loyal clients loved them, but they couldn’t quite explain why. They sensed there was a story hidden in their clients’ experiences but they didn’t have the process or the questions to bring it out.

Insightful moments from the CIBA Roadshow — Datagrow’s CEO, L’Mri, and FD, Mariska, inspiring the audience with their expertise

That’s where I introduced my Value-Selling Roadmap, a qualitative process that turns client insights into a story that sells. Drawing from my years of podcasting (where I’ve interviewed hundreds of people), I helped them uncover the why behind their success.

I interviewed five of their clients and asked questions that go deeper than the usual survey. Questions like:

• “What was happening in your business when you decided to reach out to DataGrows?”

• “If working with DataGrows were a movie, what genre would it be — and why?”

The answers were incredible. Clients described DataGrows as everything from a “microwave” (simple and reliable) to a “fish eagle” (focused and precise). When we started mapping these analogies, a clear story emerged — one about reliability, human connection, and responsiveness.

When I presented the results, one team member smiled and jokingly said, “That was brilliant, can you do our presentations for us?”

Now, DataGrows has:

• A clear story framework that expresses their value

• Real client quotes to use in marketing and sales

• Taglines, soundbites, and social media ideas built from truth

• And a team that sells on value, not just price

As one team member said, “You made our day.”

That’s the power of the Value-Selling Roadmap — hearing your story through your clients’ words and turning that insight into marketing that works.

Author’s Note:

After interviewing hundreds of clients and business owners, I’ve learned this: the words that sell best are the ones your clients already use to describe you. The Value-Selling Roadmap helps you uncover those words and turn them into your most powerful marketing asset.

The next round is open to five companies only. If you want your team selling value instead of price, book your action plan call today.