Each chapter is a small step on your professional growth chart
—tools you can start using today
REAL GROWTH TAKES TIME
Closing the gap between what you know and what your clients understand
When I was 13, I marked my height on a doorframe every year, hoping I’d grow tall enough to play like my NBA heroes. I learned something important along the way: growth doesn’t happen in leaps. It happens in small, consistent steps.
The same is true for your business. You’ve spent thousands of hours mastering your craft—whether as an accountant, coder, or technical specialist—but clients don’t always see what you see. The gap between what you know and what they understand can cost you trust, opportunities, and sales.
This book helps you close that gap.
What’s the Point of Expertise If No One Understands It?
You’ve built real expertise. You’ve poured in more than 10,000 hours, honed your skills, and become a trusted professional in your field. But when it comes to communicating your value? Most skilled specialists get stuck.
You might rely on:
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Industry jargon your clients don’t understand
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Complicated explanations that confuse instead of clarify
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Assumptions that people “get it” without needing a clear story
The result? Your clients don’t instantly see your value. Frustration builds. Opportunities are lost. And you blend into the “sea of sameness.”
Hi, I’m Charles Hsuan. I know what it’s like to struggle with words.
Born with ADHD, I barely scraped through high school but pushed through to a master’s in marketing. In my final year, I discovered something that changed everything: the right words can open doors.
Over 20 years, I’ve helped business owners, specialists, and technical professionals turn their deep expertise into clear, compelling conversations that connect, inspire trust, and close deals. From my first sales lessons in financial services to becoming a repeat top performer in the advertising industry, to interviewing hundreds of growth-minded leaders on my podcast Candid Conversations with Charles Hsuan, I’ve learned what makes people listen—and what makes them act.
Through FlyingKite.co.za, I now help specialists like you turn complex knowledge into stories that clients understand and value immediately.
The Alphabet Soup of Selling, Made Easy to Digest — One Lesson at a Time
The Alphabet Soup of Selling gives you simple, story-driven lessons to:
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Explain your value in plain, clear language
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Build trust through honest, confident conversations
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Stop sounding salesy and start sounding like yourself
Each chapter is a small step on your professional growth chart—tools you can start using today.
GET YOUR EXCLUSIVE PREVIEW
Read a preview of the book and join the pre-launch list.
And if it resonates, share it with 3 people who need help communicating their value.
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