How To Deliver Persuasive Presentations
- Dec 10, 2018
- 1 min read
I recently delivered a talk at Nedbank’s retail and franchise seminar entitled “ 4 Habits To Build Your Business.” A number of attendees’ approached me thereafter to ask if I could provide any guidance on how to deliver persuasive presentations, and I am happy to now share some of my best pointers on the topic.
Here are some insights that I shared with a group of business owners during the meeting:
If you are uncertain of how to structure your message, try this simple but effective format
Inform the audience of the status quo;
Explain what has changed, and what the reasons for the change were.
Explain how things might look in the future, whilst expanding on the most likely scenarios.
Finally, inform them what they can do about it.
You can refine this framework with your own insights, or with what’s relevant to your own industry or scenario. I suggest you add your own stories and examples to make it come alive. This simple structure is the core of all thought-leadership presentations and will serve you well. What makes this routine effective is that it encourages the presenter to speak with an Audience-Interest adaptation. You become the mentor; the audience becomes the mentee. It’s simple and easy to remember, and you can apply it in a broad range of persuasion scenarios.
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