The Moment I Realised Most Businesses Are Losing Deals Quietly

I thought it was a one-off.

But after getting quotes for solar, drywalling, and book publishing…the pattern became impossible to ignore.

Every company spent time with us. Some drove to our home. They gathered details, put together a quote…

And then? Nothing.

No follow-up question.

No attempt to understand the hesitation.

No curiosity about the decision.

It felt like: “Here’s the quote. Hope for the best.”

But ONE person broke the pattern.

She said: “Send me 10 pages. I’ll edit them. I want you to experience what working together feels like.”

That tiny “micro-experience” created more trust than any proposal.

👉 I explain the full story — and what you can copy for your business — in the video. It might be the shift you need.