Tim Ferguson – Effective communication starts with shrinking ambition
- Jun 16, 2022
- 1 min read
Tim Ferguson is a Canadian living in Switzerland. He also happens to be the co-CEO of Audience Communication and Events. When he was younger, Tim wanted to be an actor. But, he instead found himself in academia. And, eventually, he ended up in corporate communications.
As head of Audience for the past 17 years, Tim has built a love for helping teams communicate better. He functions as a speaker, trainer, facilitator, and coach. Tim loves helping corporates navigate complex situations where communication is key for success.
In this episode, Tim chats to Charles about the importance of clarity and limiting communication ambition to a few key points. This helps people remember, learn, and communicate well. Tim and Charles also chat about the importance of meeting an audience where they’re at. How? By appealing to their heads, hearts, and hands.
KEY POINTS
Facilitators need to be flexible and adapt to client needs
Hone presentations down to promote understanding
Promote active engagement in content early on. Don’t bombard audiences with information from the start, but rather help them engage with concepts
The best way to learn new information is through the process of reflection, generalisation, and application
RESOURCES MENTIONED
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