Is Your Sales System Causing the Chaos?

In 2016, the receiving area of a world-class hospital looked like a set from Hoarders. Packages piled up. Deliveries were late. And a red phone rang constantly with complaints:

“Where’s my order?!”

what’s your red phone that keeps ringing?

FedEx could get medicine across the country in one day—but inside the hospital, it took five more to reach the third floor. The system was jammed.

Until Paul Suett (the newly appointed supply chain performance manager) walked in and asked:“If I can make your job easier and the outcomes better, will you try a new way with me?”

That’s when things started flowing.

They changed how they worked. Stopped batching. Eliminated unnecessary steps. Bought better carts. Within six weeks, 90% of deliveries happened within a single day.

Dan Heath tells this story in Reset, and it hit me because I’ve seen the same thing in sales:Brilliant professionals stuck in systems that no longer serve them.

1. They’re waiting on leads.

2. Checking emails that go nowhere.

3. Doing the sales equivalent of lifting the same package five times.

The fix? "Keep the river flowing".

• Don’t batch follow-ups.

• Don’t over-explain your value.

• Don’t make clients chase you.

Instead, walk your process, spot the jams, and let your sales flow again.

If you’re ready to stop paddling upstream and start building a sales system that actually works for you—📞 Book a call with me. Let’s find and fix the friction together.

Because better flow leads to better business.